Foundation
Up to US$5M
The financial reality is driven entirely by sheer survival and operational bandwidth. At this stage, the founder or owner is typically acting as the de-facto CFO and hitting a ceiling—making critical pricing and hiring decisions based on gut feeling or simply looking at the real-time bank balance.
Input (Financial Discipline & Tech-Stack Foundation)
Suffer from fragmented records and delayed accounting, leaving them blind to their true operational reality.
- Month-End Close Integrity: Need to implement foundational data execution, ensuring strict month-end close integrity so the founder stops relying on rear-view accounting.
- Tech Stack Advisory: Need to implement scalable financial software and ERP architecture from day one, replacing manual spreadsheets with automated, reliable systems.
- Accounting & Tax Liaison: Need a primary financial liaison for their external accountants and tax advisers, managing the annual tax coordination so the founder can focus 100% on product and sales.
Process (Cash Survival Mechanics & FP&A)
Confuse top-line cash collections with operational runway, which can lead to sudden insolvency or cash crunches.
- Cash Flow Forecasting: Need to deploy a direct, week-by-week liquidity forecast that identifies cash shortfalls months before they materialise, giving the founder clear control over their cash burn.
- Working Capital Visibility: Need to implement rigorous working capital health checks to manage receivables and payables strategically.
Output (Fractional CFO Leadership & Proactive Steering)
Need someone to translate raw numbers into plain-English intelligence so they can make high-stakes operational decisions with confidence.
- Monthly Executive Sync: Need to deliver a dedicated, monthly executive strategy session to review performance, acting as the founder’s trusted sounding board.
- Trend Analysis & Narrative: Need to provide comparative financial trend analysis and a clear executive narrative, replacing guesswork with data-backed insights.